Strategic finance.Stronger decisions.Sustainable growth.

Strategic Financial Advisory helps management use financial information to plan, evaluate choices and make better-informed business decisions. At Haseeb & Partners, the scope may involve senior finance leadership, cash flow and working-capital analysis, budgeting and forecasting, or purpose-built financial modelling. The appropriate service depends on the decision management is trying to make, the information available and whether support is required for a defined project or on an ongoing basis.

Our Strategic Advisory services currently cover Fractional CFO Services, Cash Flow & Working Capital Advisory, Budgeting & Financial Forecasting, and Financial Modelling. These services address different finance requirements, from continuing senior finance leadership to liquidity visibility, forward planning and scenario analysis for specific decisions. We establish the business question first and then determine the appropriate scope rather than assuming every business requires the same combination of services.

The right scope depends on the decision or pressure management is facing. Ongoing senior finance leadership may call for Fractional CFO support, liquidity pressure may require Cash Flow & Working Capital Advisory, and a specific investment, funding or expansion decision may require Financial Modelling. Budgeting & Financial Forecasting may be appropriate when management needs a structured forward view. We start with the business question and available financial information, then determine the most appropriate scope.

Strategic Advisory brings together relevant financial information, assumptions and scenarios so management can understand the likely consequences of a decision before committing. Depending on the question, this may involve a forward financial view, cash implications, scenario analysis, funding requirements or other decision-specific analysis. The purpose is not to replace management judgement, but to make the financial trade-offs, sensitivities and conditions behind the decision clearer.

Management accounts primarily help management understand historical and current financial performance using closed accounting information, comparisons, KPIs and commentary. Strategic Advisory uses reliable financial information as a foundation for forward-looking questions involving cash, forecasts, scenarios and management decisions. The services are connected, but one does not replace the other. Where the underlying records are incomplete or unreliable, the accounting or reporting position may need to be addressed before advisory conclusions can be supported.

Yes. Not every advisory requirement needs an ongoing CFO engagement. A defined decision may require a financial model, scenario analysis, cash-flow assessment or another focused piece of financial work. We first establish the decision, available information, assumptions and intended use of the analysis, then agree an appropriate scope. Where management instead needs continuing financial leadership and review, Fractional CFO Services may be the more suitable engagement.

Yes. Strategic Advisory can support UAE startups, SMEs and growing businesses where management needs stronger financial visibility or analysis around planning and business decisions. The appropriate level of support depends on the stage and complexity of the business, its internal finance capability and the quality of available financial information. Some businesses need a defined modelling or cash-flow engagement, while others require recurring senior finance support as their operations and decision-making requirements become more complex.